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Summer Flowers

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Packaging, Branding

This project required determining the context, audience, purpose, communication goals and ultimate product/outcome. We need to incorporate the principles of expression, hierarchy, organizational grid structures and multi-dimensional pacing into your solution. We need to choose a type of language that is recycled. For example, it can be a poem,  The Terms of Agreement from Twitter, or a story from the newspaper. Then, we need to choose a content to work on, such as a series of book jackets,  interior architecture installation, restaurant menu, etc.

I decided to make consumer packaging of soda cans and chose a English translation of a Chinese poem called Life be Beautiful Like Summer Flowers and named my soda brand Summer Flowers. I tried to build a connection between the content and text. The poem has five paragraphs and I made five floral flavors.

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